About

Jeraldine Phneah

Hi Everyone, My name is Jeraldine.

I am a Singaporean who care about the challenges and aspirations of my generation.

When I graduated a few years ago, I entered a job market and economy that was radically different from that of the previous generation. There were cases of discrimination against Singaporeans in our own country; jobs being displaced due to technology and our starting salaries have not grown as fast as our cost of living

Looking at the rising cost of living and cases of PMETs in their 40s getting retrenched, I felt really insecure about our generation’s future. I worry about how we all would be able to comfortably have enough for our retirement, afford our first home, and provide the best to our elderly parents and children.

At the same time, our generation aspires to achieve so much more in life. Many of us want to lead a meaningful life with better work-life balance; increased job satisfaction, explore the world, protect our environment and reduce inequality in our society.  

I believe that hardworking Singaporeans must be equipped with the right knowledge, and support to pursue their dreams, to strive for the best for themselves and their families.

To contribute to this vision, I discuss actions we can take on an individual level to help us all cope with the high cost of living; build rewarding careers, and lead meaningful lives.

I also push for policy changes to help Singaporeans such as mandatory eldercare leave; curbing plastic pollution; improving income inequality, and flexible working hours.

Through open discussion and sharing my learnings, I hope that we can all make informed decisions to secure a better future for ourselves, our loved ones and for Singapore.

Caring for our community

To serve my community, I need to understand their needs first. I try to understand the frustrations and struggles that regular Singaporeans faced through house visits and a monthly food distribution program for lower-income residents.

My first step into activism began in 2013. My late grandma was unable to walk properly and interact with her friends at the market. Her main source of entertainment was television and radio. She could not understand the content as it was in Mandarin and like many in her generation, her first language was Hokkien.

I wanted to improve her life and that of the elderly people facing the same issue as well so I started a campaign to help reduce the isolation of our elderly by reintroducing Chinese dialects on local television and radio.

I also care about our environment and have volunteered with environmental NGOs since I was 18. To protect our planet earth, I lead a minimalistic lifestyle, and reduce my carbon footprint and meat intake.

My life outside blogging

In my day job, I am a technology professional at Salesforce who helps businesses in Singapore with digital transformation. My goal is to help companies adapt to our 4th Industrial Revolution so that they can thrive and their workers would not risk being made redundant, can learn in-demand skills and build futureproof careers.

I graduated from Nanyang Technological University where I studied journalism and public policy. I am also an alumnus of Victoria Junior College.

Connect with me on Facebook, Instagram, Youtube and LinkedIn or email me at jeraldine(dot)phneah(at)gmail.com

Opinions expressed here are solely my own and do not express the views or opinions of any organization that I am part of.

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