About

Hi Everyone, My name is Jeraldine.

I am a Singaporean who care about the challenges and aspirations of my generation.

To empower them, I create content around how Millennials can cope with the high cost of living, build rewarding careers, strive for the best for their families, and lead meaningful lives. I also push for policies to uplift our generation

Jeraldine Phneah

My Story

Like many Millennials, I was told since young that as long as we “study hard and go to university” and our adult life will be smooth sailing.

However, when I graduated, I realize that this advice is no longer as relevant. The job market, economy, and the world we live in today are just radically different from that of the previous generation.

Jobs were being displaced due to technology, there were cases of discrimination against Singaporeans in our own country; and our starting salaries have not grown as fast as our cost of living

In my first year at work, I was miserable. I was unsure if I was on the right path and dreading to go to work daily. I was struggling to save up for important milestones in my life. I wondered if this was what the rest of my life was going to be like.

At the same time, the future seems bleak for us. During house visits, I chanced across many PMETs in their 40s who were struggling due to technological disruption and discrimination in the workplace. I vividly remember visiting a home of a man in his 40s who lost his job as his company had moved his unit abroad. He was a university graduate and had tons of valuable work experience but could not find a role after many months. He was in a stressful situation having to balance supporting his elderly parents and two younger children.

My experiences made me insecure and fearful about our generation’s future. Can we retire or will we be trapped in this rat race forever? What if we face ageism in our 40s and 50s? How can we still provide the best to our elderly parents and children?

My vision is for every hardworking Singaporean to fulfil their aspirations and overcome the challenges that face us

To empower my generation, I create content about how we can cope with the high cost of living; build rewarding careers; strive for the best for our families and lead a meaningful life (with better work-life balance; increased job satisfaction, protect our environment and reduce inequality in our society).

I also push for policy changes to help Singaporeans such as mandatory eldercare leave; curbing plastic pollution; improving income inequality, and flexible working hours.

I hope that we can all make informed decisions to secure a better future for ourselves, our loved ones, and for our society.

To serve my community, I need to understand their needs first. I try to understand the frustrations and struggles that regular Singaporeans faced through my grassroots work with The Workers’ Party.

I also care about our environment and have volunteered with environmental NGOs since I was 18. To protect our planet earth, I lead a minimalistic lifestyle, and reduce my carbon footprint and meat intake.

My first step into activism began in 2013. My late grandma was unable to walk properly and interact with her friends at the market. Her main source of entertainment was television and radio. She could not understand the content as it was in Mandarin and like many in her generation, her first language was Hokkien. I wanted to improve her life and that of the elderly people facing the same issue as well so I started a campaign to help reduce the isolation of our elderly by reintroducing Chinese dialects on local television and radio.

In 2020, I was listed as one of the LinkedIn Top Voices and profiled by Her World magazine as part of their 60th Anniversary. In 2017, I won the Women Leading Change Award (Rising Star) by CampaignAsia.

I’ve also spoken at several events including those by DBS and General Assembly Singapore.

Connect with me on Facebook, Instagram, Youtube and LinkedIn or email me at jeraldine(dot)phneah(at)gmail.com

Opinions expressed here are solely my own and do not express the views or opinions of any organization that I am part of.

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