Hi! I’m Jeraldine.

I am a regular Singaporean who care about the challenges and aspirations of my generation.

Like many in my generation, I entered a job market and economy that was being disrupted by technology, where there were cases of discrimination against Singaporeans in our own country by some companies and where starting salaries did not grow as fast as our cost of living

I realized that our generation faces our unique set of challenges in saving for our own retirement, buying our first home and providing the best to our elderly parents and children.

At the same time, we aspire to achieve so much more in life – it’s not just about money, work and family – many of us aspire to achieve a meaningful life with better work-life balance; explore the world and give back to our community. 

So, what I hope to do on my blog is really share content that can help us cope with the high cost of living; build rewarding careers and lead meaningful lives.. That way we can all discuss and learn together. I hope that through open discussion and sharing of information on this blog, we can all make informed strategic decisions to secure a better future for ourselves and for Singapore.

What I care about

Beyond sharing what an individual can do, I also push for policy changes to help Singaporeans such as eldercare leave, better wages for our working poor and flexible working hours.

To complement that, I try to understand the frustrations and struggles that regular Singaporeans faced through house visits and a monthly food distribution program for lower-income residents.

I believe in environmentalism and strive to lead minimalistic lifestyle and to reduce my carbon footprint and meat intake.

I also love our elderly and led a campaign to help reduce the isolation of our elderly by reintroducing Chinese dialects on local television and radio.

My life outside blogging

In my day job, I am a technology professional at Salesforce who helps businesses in Singapore with digital transformation. My goal is to help companies adapt to our 4th Industrial Revolution so that they can thrive and their workers would not risk being made redundant.

I graduated from Nanyang Technological University where I studied journalism and public policy. I am also an alumnus of Victoria Junior College.

Connect with me on Facebook, Instagram, Youtube and LinkedIn or email me at jeraldine(dot)phneah(at)gmail.com

Opinions expressed here are solely my own and do not express the views or opinions of any organization that I am part of.

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