Hi! I’m Jeraldine. I am an average PMET and live in a simple 4-room HDB flat.

I started this blog as I care about the challenges that young adults face such as coping with the high cost of living; navigating the challenges of our labour market; staying relevant in the age of digital disruption and balancing their work with other aspirations like family and travel.

To help my peers, I’ve dedicated this blog to exploring solutions to these challenges and advocate for solutions to create a better Singapore for us all.

Over the years, I’ve learned that social change can only be brought about when people walk the talk. In addition to blogging, I conduct house visits and a monthly food distribution program for lower-income residents in Bedok.

Other than volunteering & blogging, I enjoy cooking; working out; travel; photography; scuba diving; taking care of plants and playing with my three pet rabbits.

In my day job, I help SMEs with digital transformation at an American cloud-based software company. Currently, I am pursuing a certification in Digital Strategies by Columbia Business School to deepen my understanding on on how businesses can thrive in a digital era. 

I graduated from Nanyang Technological University where I studied journalism and public policy. I am also an alumnus of Victoria Junior College.

I rarely take on advertisements unless for brands I truly believe in and that align with my purpose of helping others. You may connect with me on Facebook, Instagram or at jeraldine(dot)phneah(at)gmail.com

The views published on this blog are my own and do not reflect those of any organization which I am part of.