Jeraldine Tan (also known as Jeraldine Phneah) is a wife and mother to three bunnies.

Growing up with her grand parents in an elderly estate, Jeraldine noticed that many senior citizens were marginalized in society and could not communicate well with their grand children. She identified the ban on dialects on television as one of the causes and joined Miss Singapore to raise awareness for her campaign. This was featured on various media publications including The Sunday Times, The Straits Times and Shin Min Daily.

Having built a following, Jeraldine decided to continue using her blog as a platform to share her ideas with other young adults on bread and butter issues such as education, economy and family. In 2015, she was listed as one of the top 10 bloggers at the Singapore Blog Awards and was a panelist at the Singapore Digital Publishers Summit.



Over the years, Jeraldine has learnt the most effective method of winning others over is through an assertive, not aggressive approach. She has made a conscious effort to moderate her tone and choose her words with greater care. She hopes to continue working on engaging others with reason, mutual respect and empathy.

More importantly, she has also learnt that social change can only be brought about when people walk the talk. She currently balances her full time job with weekly house visits and a monthly food distribution program for lower-income residents in Bedok.

Besides bread and butter issues, Jeraldine is also passionate about the environment. A nature lover since young and avid scuba diver, Jeraldine helped to organize the Singapore Eco Film Festival 2017 to raise environmental awareness among Singaporeans. She has also written several articles calling for a reduction in plastic waste and protection for marine animals.



In her day job, Jeraldine works as a regional account manager in the technology industry. She recently won Women Leading Change Awards 2017 where she was identified as a rising star. She was also featured on Forbes where she shared about digital analytics.

Jeraldine graduated from Nanyang Technological University where she studied journalism and public policy. She is also an alumnus of Victoria Junior College.

Jeraldine currently lives with her husband in a 4-room HDB flat. In her spare time, she enjoys cooking; photography; scuba diving; reading and wing chun.

Follow her on Facebook and Instagram.


The views published on this blog are my own and do not
reflect those of any organization which I am part of.


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