About

Hi! I’m Jeraldine. I care about the challenges that youths in Singapore face such as affording their HDB flat; finding good jobs and balancing their work and family lives.

Coming from a middle-class household in Singapore, I’ve gone through the same struggles myself such as the rising cost of living and our education system. To help my peers, I’ve dedicated this blog to exploring solutions to these challenges and how we can create a better Singapore together.

My journey in writing about current affairs began in 2013. I grew up with my grandparents in 3 room flat in Bukit Ho Swee. I noticed that many senior citizens were marginalized in society and could not communicate well with their grandchildren. The ban on dialects on television as one of the key causes. Thus, I joined Miss Singapore to raise awareness for my campaign which was featured on various media.

After which, I decided to continue blogging. In 2015, I was listed as one of the top 10 bloggers at the Singapore Blog Awards and was a panelist at the Singapore Digital Publishers Summit.

Over the years, I’ve learnt that social change can only be brought about when people walk the talk. In addition to blogging, I conduct weekly house visits and a monthly food distribution program for lower-income residents in Bedok. I also organize the annual Singapore Eco Film Festival to raise awareness on environmental issues.

In my day job, I am a regional account manager in the technology industry. I won Women Leading Change Awards 2017 and was also featured on Forbes where I shared about digital analytics. I graduated from Nanyang Technological University where I studied journalism and public policy and am also an alumnus of Victoria Junior College.

I currently live in a minimalist and simple 4-room HDB flat. In my spare time, I enjoy cooking; working out; gardening; photography; scuba diving, wingchun and playing with my three pet rabbits.

Connect with me on Facebook, Instagram or at jeraldine(dot)phneah(at)gmail.com

The views published on this blog are my own and do not reflect those of any organization which I am part of.

New to this blog? Begin here!