Jeraldine Phneah (also known as Jeraldine Tan) is a wife and mother to three bunnies.

Growing up with her grand parents in 3 room flat in Bukit Ho Swee, Jeraldine noticed that many senior citizens were marginalized in society and could not communicate well with their grand children. She identified the ban on dialects on television as one of the causes and joined Miss Singapore to raise awareness for her campaign which was featured on various media publications including The Sunday Times, The Straits Times and Shin Min Daily.

After which, Jeraldine decided to continue using her blog as a platform to share her ideas with other young adults on bread and butter issues such as education, economy, environment and family. In 2015, she was listed as one of the top 10 bloggers at the Singapore Blog Awards and was a panelist at the Singapore Digital Publishers Summit.



Over the years, Jeraldine has learnt the most effective method of winning others over is through an assertive, not aggressive approach. She has made a conscious effort to moderate her tone and choose her words with greater care. She hopes to continue working on engaging others with reason, mutual respect and empathy.

More importantly, she has also learnt that social change can only be brought about when people walk the talk. She currently balances her full time job with weekly house visits and a monthly food distribution program for lower-income residents in Bedok.

Besides bread and butter issues, Jeraldine is also passionate about the environment. She has been organizing the Singapore Eco Film Festival annually to raise awareness on environmental issues and written several articles calling for a reduction in plastic waste.



In her day job, Jeraldine works as a regional account manager in the technology industry. She recently won Women Leading Change Awards 2017. She was also featured on Forbes where she shared about digital analytics.

Jeraldine graduated from Nanyang Technological University where she studied journalism and public policy. She is also an alumnus of Victoria Junior College. She currently lives with her husband in a 4-room HDB flat. In her spare time, she enjoys cooking; gyming; photography; scuba diving and wingchun.

Follow her on Facebook and Instagram. Contact me at jeraldine(dot)phneah(at)gmail.com


The views published on this blog are my own and do not
reflect those of any organization which I am part of.

Jeraldine Phneah

Hello. My name is Jeraldine. In this blog, I share my thoughts on bread and butter issues that affect young Singaporeans such as education, cost of living, labour issues and the elderly. I also include tips on how millennials can navigate these challenges to improve their lives.
In my day job, I work in technology. I live in a 4 room HDB flat with my husband and three pet rabbits. Learn more about me here.