About

Hi! I’m Jeraldine. I am a young Singaporean who cares about the challenges that young adults face such as affording their HDB flat; finding good jobs and balancing their work and family lives.

I’ve gone through the same struggles as many other Singaporeans as coping with the rising cost of living and our education system. To help my peers, I’ve dedicated this blog to exploring solutions to these challenges and how we can create a better Singapore together.

My journey began in 2013. I grew up with my grandparents in 3 room flat in Bukit Ho Swee. I noticed that many senior citizens were marginalized in society and could not communicate well with their grandchildren. The ban on dialects on television as one of the key causes. Thus, I joined Miss Singapore to raise awareness for my campaign that was featured on several media such as The Sunday Times and Shin Min Daily.

After which, I decided to continue blogging. In 2015, I was listed as one of the top 10 bloggers at the Singapore Blog Awards and was a panelist at the Singapore Digital Publishers Summit.

Over the years, I’ve learned that social change can only be brought about when people walk the talk. In addition to blogging, I conduct weekly house visits and a monthly food distribution program for lower-income residents in Bedok. I also organize the annual Singapore Eco Film Festival to educate the public on environmental issues.

In my day job, I work in the technology industry. I won the Women Leading Change Awards 2017 and was also featured on Forbes where I shared about digital analytics. I graduated from Nanyang Technological University where I studied journalism and public policy and am also an alumnus of Victoria Junior College.

I currently live in a minimalist and simple 4-room HDB flat. In my spare time, I enjoy cooking; working out; gardening; photography; scuba diving, wing chun and playing with my three pet rabbits.

Connect with me on Facebook, Instagram or at jeraldine(dot)phneah(at)gmail.com

The views published on this blog are my own and do not reflect those of any organization which I am part of.

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